Brand strategy & positioning
Audience, competitors, positioning and the message that makes you the obvious choice.
We start with the market, not with Pinterest. The output is a short strategy you can actually use.
SERVICE — 01
Branding & Brand Identity in Jeddah
We build brand identities that make Saudi businesses impossible to ignore. Strategy, naming, logo, visual system and guidelines — delivered as one coherent whole, in Arabic and English.
A brand is a system, not a logo
Most businesses in Saudi Arabia don’t have a logo problem — they have a consistency problem. Your identity has to work on a shopfront in Jeddah, a menu in Arabic, an Instagram story, a deck in front of an investor, and a truck on the ring road. We design the whole system so it holds up everywhere.
01 / WHAT YOU GET
What’s included
Every branding engagement is scoped after a discovery session — but this is the full toolkit we work from.
Naming & verbal identity
Arabic and English naming, tagline, tone of voice and the words your brand uses.
Names are tested for pronunciation, meaning and availability in both languages.
Logo & visual identity
Primary logo, Arabic lockup, colour system, typography and graphic elements.
Built as a flexible system — not one static image that breaks the moment you need a square version.
Brand guidelines
A clear document your team, printer and suppliers can follow without asking you.
Rules, spacing, do’s and don’ts, and ready-to-use files in every format.
Packaging & print
Packaging, labels, menus, stationery, signage and vehicle branding.
Production-ready artwork, prepared with the right dielines and print specifications.
Brand applications
Social media templates, presentation decks, uniforms and rollout assets.
So the brand launches consistently on day one instead of drifting by week three.
02 / HOW WE WORK
From brief to launch
01
DISCOVER
Workshop & audit
A working session with your team, plus a look at your current materials, competitors and audience.
02
STRATEGIZE
Position & territory
We define where you play and how you win, then agree the creative territory before any design starts.
03
CREATE
Identity & system
Logo, Arabic lockup, colour, type and applications — presented in context, not on a white slide.
04
LAUNCH
Guidelines & rollout
Final files, guidelines, templates and a handover session so your team can run with it.
03 / WHY CURVE
Why brands choose us
Bilingual by default
Arabic & English
We design the two versions together, so neither one looks like an afterthought.
Motion-first
Built to move
Your identity is designed to work in video and social, not only on paper.
One team
No handoffs
Strategy, design, content and media production under one roof — one point of contact.
We stay after launch
Ongoing support
Templates, rollout and quarterly reviews so the brand keeps its shape.
05 / SELECTED WORK
Identity in the wild
Jeddah Launch
SQUID GAME SEASON 2
Full campaign identity and city-wide launch activation across Jeddah.
Brand Identity
LOMAR
Bridging traditional elegance with a contemporary lifestyle identity.
Campaign Identity
McCRISPY
A rivalry-driven campaign concept built for social and out-of-home.
04 / FAQ
Branding questions, answered
How long does a brand identity project take?
Usually four to six weeks from the discovery workshop to final files, depending on how many applications you need and how fast feedback comes back.
How much does branding cost?
We scope and price after the discovery session, because a logo refresh and a full bilingual identity system are very different projects. You get a fixed price with a clear list of deliverables before we start.
Do you design in Arabic and English?
Yes — bilingually, and as one system. Arabic typography is chosen and set properly, not just dropped into an English template.
Do you only work with businesses in Jeddah?
No. We are based in Jeddah and work with clients across Saudi Arabia — Riyadh, Abha and beyond — and we run projects fully remotely when needed.
What do you need from us to start?
The discovery session, whatever brand material already exists, your business registration details, and a decision-maker in the room.
Ready to build a brand that holds up?
Tell us about the business and where you want it to go. We’ll come back with a scope, a timeline and a fixed price.
START A PROJECT